Design uses areas hand-colored with crayons, hand-drawn symbol, handwriting typography contrasting and interacting with sharp content areas with exact “digital” layout. This corresponds with films on the disc – they often combine traditional and lo-fi cartoon etc. technologies with digital image capture.

All editions were designed as part of series so all editions would create nice collection.

Main idea was to show timeline of years from year Oracle company was established to today and beyond, with upcoming year visible through cut hole in the cover. Additional element was gift measure with lenticular  effect.

This concept was created on behalf of SEAL Communication agency.

See it on www.visusoptik.cz

Posters and other promotional materials were used in IKEA shuttle buses, at store parking lot, and for in-store communication.